Opinator with Champagne

Francesca. Ok, David, so I've been hearing all these great things about OPINATOR, but I still haven’t had time to look into it…

Classic Francesca. My sister-in-law will not stop working even at Christmas Eve dinner. Smart, classy… and a heck of a businesswoman: she owns several wonderful and thriving Italian restaurants in Milan, Madrid, and Barcelona, and she’s always exploring new ways to improve her customers’ satisfaction.

So while the family is busy getting drunk, arguing about how to fix the financial crisis, and singiOPINATORng carols, I get to work to explain to her what OPINATOR is really about and how she can benefit from it.

Shhhhh… Eavesdrop on our conversation…

Francesca. So, what’s all the noise about, David, what the h@%# is OPINATOR?

David. OPINATOR is a new service that provides a revolutionary way to connect businesses with consumers.

F. Nice jargon, man. Your brain has been exposed to corporate radiation for way too long. What does that mean? What's the benefit to MY business?

D. What it means, Francesca, is that OPINATOR gives you instant access to your customers’ feedback, and it also provides you with the tools to act on it immediately to improve your customers’ satisfaction and loyalty.

F. Sounds great to me, but how does it do that?

D. By keeping you in permanent contact with your customers. Listen, OPINATOR can collect and process feedback Directly, Instantaneously, Continuously, and Universally.

F. Hmmm… Let’s see if I get it: when you say “Directly”, do you mean that feedback from my customers goes straight to me without intermediaries?

D. Yep! No mediators, not even your own waiters, because having messengers between you and your customers is a potential source of problems and a deterrent to providing feedback. With OPINATOR, customers have the CERTAINTY that their feedback reaches business managers DIRECTLY.

F. So, I can also forget about contracting someone else to run a customer satisfaction study for me.

D. Correct. Most of the traditional techniques for collecting customer feedback involve hiring third-parties who conduct surveys, process feedback forms and questionnaires (usually in paper form), and then put everything together and present you with the results. You can say “adios” to all that now.

F. That’s wonderful, because I’m sick of spending money to hire agencies to run customer satisfaction studies for me that cost a fortune. Plus it takes a lot of time just to set up meetings with those consultants, not to mention communicating with them and trying to convey exactly what I want. Gee, I’ll  be saving tons of time by getting access to that feedback myself. And did I hear you say Instantaneously?

D. Absolutely! OPINATOR  collects and processes feedback instantaneously, and makes it available to you right away, so now you can get immediate access your customers’ opinions and suggestions about your menus, decor, service, etc.

F. That’s KEY to my business. Being able to know immediately what customers think and how they react to changes makes all the difference between successful restaurants and those that fail.

D. Completely agree. And there is more: as you can access your OPINATOR dashboard from anywhere, you can even be on vacation and get online whenever you want to check how things are going in your restaurants. Better yet! You could even set up an alarm that warns you when something is not going well.

F. OPINATOR can do that???

D. YOU BET IT CAN! Imagine you are visiting one of your restaurants in Madrid, when suddenly you get an SMS alert from OPINATOR warning you that there have been four negative opinions tonight at one of your Barcelona restaurants. You can call that restaurant right away, talk to the manager, and find out exactly what’s happening. Maybe an employee got sick and they are short on service, maybe some piece of equipment in the kitchen broke down and dishes are delayed… Whatever it is, you'll know it before the problem grows out of proportion, because OPINATOR looks after your business (and your money!) 24 x 7 x 365. Just imagine the faces of your employees as they ask each other: “How the hell did she find out that something was wrong tonight?”

F. Hahahahaha! I love it!

D. OPINATOR gives you TOTAL control over your business. With the paper feedback forms you’re using today, by the time you find out about a problem, the damage has already been done, and you might be losing customers. But with OPINATOR, you will know immediately what’s going on in each of your restaurants even if you are on the other side of the globe. OPINATOR is your eyes and ears, because it is the eyes and ears of your customers. They see and hear everything, and now you will see and hear it with them.

F. FANTASTIC! Direct and immediate feedback. I’m starting to get really excited.

D. Oh, we haven’t even scratched the surface yet. It gets much, much better than this, and a lot more fun too. Let me get you some more champagne while you start digesting how much value OPINATOR is going to bring to your business by connecting you directly with your customers and truly getting to know their preferences. Back in a minute…

(To Be Continued)

 

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